place marketing strategist (vic)

place marketing strategist (vic)

RobertsDay has an enviable track record for innovative practice over 25 years across Australia, Asia and the Middle East. We strive to be at the forefront of shaping the future of cities through a highly specialised place-led and design focused practice that is centred around delivering great urban places.

RobertsDay places collaboration above all else – it drives the way we service our clients and create alliances with our co-consultants. We pride ourselves on fostering a happy and collegiate team environment.

The Opportunity

We are seeking a Place Marketing Strategist with at least 3-5 years experience to join our Melbourne Studio. You will work within a multi-disciplinary studio environment and have the opportunity to work on of a range of projects at new town and neighbourhood scale as well as an array of urban infill and regeneration ventures.

We are seeking a new team member who can provide high quality, client responsive service and expert technical advice and direction on a range of multi- disciplinary projects, contributing to the growth of our place-led design service across Australia.

Capabilities + Skillset


 Demonstrable placemaking and/or marketing experience within Melbourne’s growth areas

  • Sound knowledge of placemaking and marketing principles, techniques and process

  • Experience in data analysis and research including ability to critically analyse background data to gain insights into the characteristics of a place, including impact of population trends, sales rates, consumer and purchaser profiles to inform the preparation of strategies and competitor analysis data

  • Able to undertake research and obtain insights, conclusions, and recommendations from complex data and incorporate into strategies and projects across planning, place and design disciplines

  • Able to identify and apply local and global marketing techniques and trends to place-led design projects

  • Sound knowledge of community engagement techniques and ability to analyse community engagement outcomes

  • Experience in documenting workshop outcomes and synthesising information to suit the context and brief

  • Able to identify and nurture potential place partnerships

  • Able to meet project briefs, budgets and timeframes

  • Understanding of urban design principles and place-led urban design

  • Exceptional written and communication skills.


  • Can contribute and coordinate writing of tenders and project bids

  • Leads placemaking projects from initial brief through to project delivery (facilitation, preparation of Place Visioning or Place Branding strategies, and Competitor Analysis etc)

  • Actively contributes to knowledge sharing and to company intelligence on placemaking matters, including latest techniques and implementation frameworks;

  • Possesses an extensive knowledge of placemaking principles and practices to drive the strategic direction of RD

  • Makes major contributions to the advancement of RD’s placemaking service (methodologies, capabilities and standards)

  • Oversees the management of placemaking components across a large number and broad range of projects

  • Provides placemaking leadership and integrates Place offer across all RD service streams

  • Experience in the development and effective delivery of placemaking and town centre revitalisation projects, urban design, heritage, environmental planning, sustainability, economics and/or social planning programs.

 Software skills

  • Microsoft Office applications;

  • Adobe Suite (Indesign, Photoshop and Illustrator) (desirable);


  • Base salary (excl superannuation), $70,000 - $90,000 (dependant on experience)

  • Superannuation @ 9.5% (current rate).


Applications to be forwarded to before Friday 9th of October 2020.