city life to build place prosperity

Hibernian Place, Perth WA

A Vision and Place Strategy for Hibernian Place was developed to integrate the buildings and central public space with Perth’s East End neighbourhood; a unique ‘historic heart’ with the city’s highest concentration of tourism accommodation and heritage buildings.

Identifying a need and fulfilling it

Employing an evidence-based place-making approach, the rituals, influencers and fine-grain character of the East End were mapped and analysed to identify the opportunities, and the types of experience lacking within the neighbourhood. This information provided intelligence for the precinct’s place and tenancy competitive positioning.

As well as the new luxury Westin hotel, Hibernian Place now comprises a curated mix of hospitality operators including Garum restaurant by Goy Grossi, Bodhi J Wellness spa, a coffee roastery café, an all-day eatery by Graham Arthur, Huxaburger, a Middle-eastern rooftop bar, a live-music basement bar and Uber’s Perth headquarters.

Understanding place potential

Our process identified that the East End lacked convenience and a genuinely welcoming place that that provides a local atmosphere for residents and visitors after hours. To deliver this, the strategy went beyond tenure to look at how the right activation, events, partnerships, public art, place branding and management can be part of the overall place experience.


Client: BGC DEVELOPMENT Services: VISIONING, PLACE-MAKING, STRATEGIC POSITIONING, TENANCY STRATEGY Site area: 1 HA Status: OPENING 27 APRIL 2018