envisioning a global icon

Palm Jebel Ali, Dubai

Between 2006 and 2010 RobertsDay led the visioning and design of some of the most iconic projects in the United Arab Emirates.

One of the most iconic developments in the world, this 1,200ha man-made archipelago is the second of Nakheel’s Palm trilogy, a series of land reclamation projects that define Dubai’s coastline.

Spanning some 7.5 kilometres end to end, the Palm Jebel Ali will accommodate up to 250,000 residents, workers and visitors and will support an array of luxury hotels, residences, marinas, retail, hospitality and entertainment uses.

RobertsDay was asked to lead a visioning and design exercise to reframe the place proposition, marketing and branding.

Over two eight-day working sessions with Nakheel and other international experts, RobertsDay coordinated the development of a ‘Vision and Strategy’ report and three detailed planning and design reports.

This suite of outputs successfully repositioned the project as a leading global lifestyle destination, ensuring that the Palm Jebel Ali was able to compete effectively in a highly competitive real estate market.

Client: Nakheel Services: Visioning, master planning, detailed design, problem-solving and project co-ordination Site area: 1,200ha Number of dwellings: 55,000+ Status: Under construction

Urban design and planning: RobertsDay, Studio LFA Traffic and transport: Africon Engineering: GHD Landscape: SWA Architecture: FKM, GAJ and others Surveyors: Royal Haskoning Hydraulics: Deltares (WL delft) Marina Consultant: IGY