revitalising fitzroy

363 George Street, Fitzroy VIC

Mixed Use, multi-storey planning approval facilitating the revitalisation of one of Melbourne’s cherished inner neighbourhoods 

Guiding a responsive development outcome for the Johnston Street Neighbourhood Activity Centre

Roberts Day assisted in advancing a progressive development proposition for a site measuring only 500 square metres. The mid block site, adjoining future redevelopment sites and located within the Johnston Street Neighbourhood Activity Centre, is only 12.5 metres wide.

The careful design and siting of the proposed built form, consisting of ground floor retail space and ten spacious, high end residential dwellings has gained the support of the City of Yarra through the granting of a planning permit. 

Working closely with project Architects Hassell, our advice and guidance throughout the planning application process demonstrated to Council’s satisfaction how the 7-storey proposal strikes an appropriate balance between responding to the prevalent heritage character while achieving Council’s strategic vision for this inner city Activity Centre, to deliver a diversity of employment and housing types. As the Activity Centre continues its evolution to a more multi-level, mixed use and vibrant urban quarter, individual developments must not hinder the ability for adjoining properties to be developed and contribute to this renaissance. A key part of the Roberts Day role was also successfully demonstrating how the proposal preserved the potential of adjoining sites to be developed in a manner which provides good levels of internal and external amenity. 


Client: CRANECORP Services: URBAN PLANNING Site area: APPROX 500M2 Number of dwellings: 10 AND RETAIL FLOOR SPACE Status: APPROVED


URBAN PLANNING: ROBERTS DAY ARCHITECTS: Hassell Heritage: Purcell ESD: Norman Disney and Young TRAFFIC ENGINEERING: GTA Consultants